Let us focus on building your brand, so you can focus on what you do best.
Services
Build a Brand that Resonates, Connects, and Drives Growth
Thriving brands go beyond the ordinary. They create strong connections and empathize with their community of customers, advocates, and supporters. They understand the very essence of their audiences—their needs, their pain points, and their deepest desires. Every communication, every story, and every aspect of your brand presence should be carefully crafted so that each person in your community can see themselves reflected in your work and what you offer.
Purpose-driven organizations often struggle to dedicate enough time or resources to build a brand people connect with and effective communication strategies. This can make it difficult to develop meaningful engagement with potential customers and constituents, build an active community, and drive the growth of your business.
That's precisely where I step in to partner with you and your guide to success. I specialize in providing fractional senior leadership and brand and communication consulting services. With my creative and people-centered design processes, I empower impact-focused businesses like yours to feel valued by, connected, and truly engaged with your community.
I collaborate with purpose-driven organizations who have a clear mission and vision that go beyond simply making a profit. These organizations are for-profit and non-profits driven by a desire to make a positive impact in communities and use their business as a vehicle to do good.
Fractional Communications Leadership
Fractional communications leadership provides an opportunity for organizations to leverage the expertise of a part-time communications senior leader to meet their strategic goals. Unlike full-time roles, fractional communications leadership offers flexibility and agility, allowing businesses to access specialized guidance without the commitment of a permanent hire.
With 15 years of experience, I bring industry knowledge, a proven track record, and innovative thinking to enhance a purpose-driven organizations’ communication strategies, brand positioning, and customer and key stakeholder engagement. I can partner with your organization to:
Develop a brand and communications strategy that resonates with your values, story, and community
Manage your brand and messaging to ensure your organization effectively speaks to your target audience
Streamline processes for a more efficient team and communication project workflow
Coach and oversee your communications team generating a spirit of collaboration, creativity, and productivity
Measure the success and areas of growth of your organizational communications efforts
Project-Based Consulting
My project-based communications consulting services delivers tailored solutions that empower organizations to reach their business and communication objectives. Working within predefined timeframes, I ensure the development of quality deliverables that address a variety of communication needs and areas of expertise:
Organizational Story Development: Tune into the essence of your brand and create the story that connects with your customers, constituents, or key stakeholders and compels them to come back for more
Brand Audit and Strategy: Identify strengths, weakness, and areas of improvement that inform a strategic roadmap that will guide you toward a more compelling and differentiated brand, which sets the stage for success in the marketplace
Communications Planning: Design a comprehensive plan that aligns with your overall business strategy and connects with your target audience
Content Strategy: Discover your target audience's pain points and interests and create a strategy for your content that enables you to deliver the right message, to the right people, at the right time
Coaching: Strengthen your communications leadership with customized coaching that equips you to navigate the ever-evolving communications landscape and achieve your desired outcomes
